About Us
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BORN IN TOKYO
PEdALED was founded in 2007 by designer Hideto Suzuki when he left a career in high-end Japanese fashion to pursue creating beautiful, functional cycling apparel—clothing made to explore the world. What started as a vision brought to life in a small shop in Shibuya, Tokyo has since expanded to include numerous collections and countless product innovations. Forever guided by Hideto’s core belief that each feature of a garment should serve to improve both function and performance, not simply aesthetics, PEdALED continues to move the sport of cycling forward and further into adventure.
DESIGNED IN ITALY, INSPIRED BY ADVENTURE
Through thoughtful design and the use of powerful natural fibers and advanced technical fabrics, PEdALED cycling apparel combines comfort, durability and performance for gravel grinders, road racers, trail riders, bikepackers and adventurous cyclists of all kinds. But innovation rarely comes easily. Which is why PEdALED products are tried and tested on some of the toughest rides on the planet, such as the Atlas Mountain, Transcontinental and Silk Road Mountain Races—challenging events which we are immensely proud to support.
MADE TO EXPLORE THE WORLD
A long journey that started in a small shop in Shibuya has since led PEdALED to become a trusted, inspiring brand for cyclists around the planet. And while we have grown, our mission remains the same: to change the shape of cycling as a sport, encourage exploration and become the benchmark for adventurous cycling. PEdALED products can be found on our web shop, through our network of the finest global bike retailers and on the backs of intrepid cyclists everywhere.